Coastline, in Motion
A six-minute brand portrait shot across the Laguna coast - written, directed, and cut to feel like a memory rather than an ad.
Films and brands
made to be remembered.
I'm Eli Frances Abad - a brand and marketing consultant who directs, shoots, and edits. I help studios and festivals find the one true frame, then build the whole story around it.
- 8+
- 120+
- 5
- Laguna, CA
I work where strategy meets the cut. A brand is a feeling before it's a logo, and a film earns that feeling one honest frame at a time.
My background runs across direction, content strategy, and the edit bay - so I can hold the whole arc, from the first positioning workshop to color grade. I've built campaigns for agencies, shaped content engines, and documented full festival seasons. The work tends to be warm, patient, and a little cinematic.
- Creative Direction
- Brand Strategy
- Filmmaking
- Content Strategy
- Video Editing
- Color Grading
The Showcase
Film and video, directed and cut. A few pieces that hold the tone.
The Festival Reel
Season campaign for the Laguna Dance Festival. Captured the rehearsal-room intimacy and the stage in one continuous emotional arc.
Rooms We Build
A quiet documentary on the makers behind a local agency - lit like a portrait, paced like a confession.
Night Shift
Neon-soaked one-night shoot. Graded to hold the warmth of the practicals against a cold city blue.
Where I've directed
Z Co. Agency
Creative Director, Brand & Marketing Consultant
Lead brand films and campaign strategy end to end - positioning, scripts, on-set direction, and the final cut. Built the visual language clients keep coming back for.
LAMC
Content Strategist & Filmmaker
Shaped the content engine: editorial calendar, hero films, and the short-form cutdowns that fed every channel. Turned one shoot into a season of work.
Laguna Dance Festival
Festival Filmmaker & Video Editor
Documented the season front to back - rehearsal-room intimacy through to the stage. Directed the trailer, edited the recap, and built the archive.
Let's make
something lasting.
Brand films, festival coverage, content strategy, or a full campaign - tell me what you're building and I'll reply with how I'd approach it.